Advertising and Promotion in Business - Free Essay Example

Sample details Pages: 6 Words: 1877 Downloads: 10 Date added: 2017/06/26 Category Advertising Essay Type Narrative essay Level High school Did you like this example? Task 1 The three communicational theories of business Task 02 The Role and Importance of Advertising Task 03 Below the line Techniques and their usage. Sales promotions Direct mail Ability to plan integrated promotional strategies Task 1:- The three communicational theories of business Electronic theory: understands the dynamic communication aids in delivering messages clearly to the receiver. The process of the electronic theory is t is based on, and uses the language of, electronics. Emails, smart phone messaging system are using the electronic theory which information will be delivered in electronic ways. Social environment theory- is based on the workplace. It is essential to understand to whom we are talking their position. We also have to respect the rules and culture while communicating to each other. Rhetorical theory: this theory targets not only the receiving message but also the respond produced. The information and Communication technologies are changing in day to day life style. They are improving the way a message delivers to a audience. The ways of adverting are using website, other company website banners, classified, multimedia presentation, flyers and posters. The typeà ¢Ã¢â€š ¬Ã¢â€ž ¢s advertisements are Product advertisement which is selling a single product such as mobile phones, electronic goods. Product advertisement only targets a limited people who will be using that product or services. Business advertisement is to make the company brand familiar to the audience. For example the brands most commonly known by the people are Nike, Timberland, Apple products. Service advertisement suggest the advertises service. Examples of service advertise are Government, Tourism and banking. As the latest technologies are gradually getting demand, advertising in a website will be idle for targeting the customers. Most of the users browse and prefer to shop online. In order t o sell products online it is essential to details every specification of the product so that it will be easy for the clients to understand how the product or services will work before they purchase. Main important information that should be displayed if using website for advertisement is the company name, product name and contact information. The most popular online shopping website are ebay and amazon which allow many suppliers to sell product online and also allows the clients to review the services they get while shopping online and which may help the users who visit the product to understand a general knowledge on how the services are given to the customers. The technology is changing people on how they shop. Most of them prefer shopping online and even the high street retailers are making their products available online as well. The important advantage or using website to advertise product online are the product can be advertised in the same country or make it visible for other countries as well. Don’t waste time! Our writers will create an original "Advertising and Promotion in Business" essay for you Create order Task 02 The Role and Importance of Advertising Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote. The more people see the product/service, the more they feel like buying it. So many companies rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms There are different types to gain customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s awareness like advertising, and promotion, Also there are different places that advertisements can be positioned, using the metro, trams, buses, restaurants and so on The advertising objectives should support main companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s goal and should be discussed with company-client in order to avoid misunderstanding. The advertising roles are based on companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing strategy, like; * Increase sales * Increase brand awareness * Supporting other market efforts Advertising gives companies and businesses the opportunity to build up a brand and an identity. A recent example of this having great success is with the Apple brand. The distinct adverts in both TV andprintform are instantly identifiable as the companys own and give it an identity as a clean, modern and reputable brand. Advertisements need to relate to current trends and sell both a product individually as well as the company as a whole. If an advertisement succeeds at both it can help draw an audience to the product or service and build a relationship between the consumer and company. Establishing this connection should lead to a boost in sales for the business. One of the best ways to advertise is by word of mouth, also known as referral marketing or referral advertising. When other people hear good things about your business or they have a positive experience shopping with your business, they become walking billboards for your business without you having to spend additional money on ads to create it. Ad vertising locally through newspapers and fliers as well as billboards can be an effective source of it when your business is up-and-coming, but expanding your advertising sources becomes important as you grow. You can extend your advertising approach out to television commercials as well as radio in order to reach wider audiences, but the revenue from your business should be able to pay for it costs for these methods to bring you the value you are looking for. Creating an assortment of advertising and marketing techniques will help you to reach many different customer bases. Identifying a target market to advertise your business to is also very valuable, because a target market of customers will be more interested in your business than trying to appeal to masses of people with varying interests. Making sure that enough people know that you exist who are naturally interested in your product as a target is a great way to bring in customers and increase the profit of your business. Creating an impulse in potential customers to purchase your product is very important when it comes to advertising. It can be easy to create it that puts your customer in a mindset not to purchase your product, either by unintentionally avoiding the sale of your product by focusing on information or topics that draw attention away from your product. Be sure to study the needs of your target market to get the best results. In modern times the importance of advertising your business is no different. Without an audience for your product or service, you will not attract enough customers and will not make enough sales to keep your business doors open. Task 03 Below the line Techniques and their usage. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. Below the line, refers to forms of non-media communication, even non-media advertising. Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. In organizational business and marketing communications,below the line is an  advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than  Above the line strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above th e line is a type of advertising through  media  such as  TV,cinema,radio,print,banners and search engines. Below the line advertising typically focuses on direct means of  communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. In other words, below-the-line sales promotion is an immediate or delayed incentive to purchase, expressed in cash or in kind, and having only a short term or temporary duration. Examples of BTL promotion are: Sales promotion Direct marketing and direct mail Public relations (PR) Sponsorship Personal selling Branding and merchandising Packaging Telemarketing Trade fairs and exhibitions Sales promotions These offer customers incentives to encourage them to buy goods and services. In B2C markets, typical sales promotions include: BOGOF (buy one, get one free) offers price discounts (10% off this week) giveaways competitions to win holidays or cash prizes Direct mail This enables a business to target existing and potential customers with its sales messages. Direct mailing is a productive way of promoting to existing customers for several reasons. Task 04 Ability to plan integrated promotional strategies A company can employ various promotional techniques in order to communicate with the target market, techniques that form the promotional mix. Depending on the communication means, the promotional techniques can be: Direct communication techniques focused on creating a relationship with each client Indirect communication techniques based on mass communication, the message in identical for a high number of potential customers ( advertising, public relations, sales promotion This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to identify and anticipate consumer requirements and then satisfy these requirements to make a profit. As a market-orientated organization adidas continuously identifies and reviews consumers needs to ensure its products meet these needs. It aims to exceed customer expectations by adapting its product portfolio to meet the changing needs of consumers. It is this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas success. Every organization must look at its marketing in relation to the marketing mix. The marketing mix, often referred to as the 4Ps, is a means of assessing how to balance the elements of the mix in order to meet customers needs. The elements include: the right product sold at the right price in the right place using the most suitable form of promotion. No two businesses are identical, as such, every organization must decide on its own balance of the 4Ps to suit its consumers needs. There are many internal and external factors that will influence an organizations marketing mix. Key factors include the size of the business, the markets it operates in and available resources. Reference eHow, The Electronic Theory of Business communications, [online] Available : https://www.ehow.com/facts_7457569_electronic-theory-business-communications.html How to choose an advertising agency, [Online], Available:https://www.inc.com/guides/201108/how-to-choose-an-advertising-agency.html Bovee, Courtland L., Thill, John V. (1992). Business Communication Today. New York, NY: McGraw Hill Inc. 2 Herta A Murphy, Herbert W Hilderbrandt (1991).Effective Business Communications. New York, NY: McGraw Hill Inc. 3 Ross, R Reed, Brian G Long ( 2004). The Win / Win Negotiator: How to Negotiate Favourable Agreements That Last. Singapore: Pocket Books. Kitchen , P., Ilchul, K., Schultz, D. (2009). Intergrated Marketing Communications: Practice Leads Theory.Journal of Advertising Research, (December), 531-546. Retrieved fromhttps://moodle2.lsu.edu/pluginfile.php/219255/mod_resource/content/1/IMC_Practice_Leads_to_Theory.pdf McGrath, J. (2010). Using means-end analysis to test integrated marketing communications effects.Journal of Promotion Management, 16(4), 361-387. Retrieved fromhttps://web.ebscohost.com.libezp.lib.lsu.edu/ehost/detail?sid=2bc1c44f-[email  protected]vid=1hid=8bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl

Economic Causes Of The French Revolution - 811 Words

The French Revolution, also known as the Revolution of 1789 was a traumatic movement that had an affect on both France and the world during the late 17th and early 18th century. This Revolution lasted from 1789 until 1814, for it made a large impact on the nation that caused a turning point in the history of the world. During this time, many events occurred like the executing of KIng Louis XIV and the rule of Napoleon. There are many reasons to cause a revolution, but this revolution had both economic and political causes. During this time, France was under absolute power of Louis XIV, and he believed in divine right. This means that he got the right to rule and be in power from God. in the document it says â€Å"He appointed all civil†¦show more content†¦The highest group was the First Estate, this was the clergy, the Second Estate was the nobility and the Third Estate was everyone else. The Third Estate included; peasants, merchants, commoners, and anybody that didnt ha ve a family generation of nobility. In the document it says â€Å"the population of the third estate was highest and they owned the most land because they did all the works. They also had to pay every cent of the tax money while the Second and Third payed not one penny† (document 2). This type of class division was extremely unfair to the Third Estate, a woman writes â€Å"the taxes and laws are crushing us† (document 3). This shows two things, one is that she is in the 3rd estate because she pays taxes and two is that this is not only her that feels this way. So many other people in the society feel this way too. After the death of King, Napoleon was the power. In the document it says â€Å"Terror used to execute enemies of the regime† (document 4). This shows that the people feared leaving their homes because they didnt want to be killed by Napoleon. When Napoleon went around killing the â€Å"enemies† this was a time called The Reign of Terror. In the document it says â€Å"We feared to go out,in case,without realizing it, we committed some transgression...we hardly spoke to anyone, for there were spies everywhere,and we jumped at each knock at the door, fearing arrest† (document 6). So this really didShow MoreRelatedEconomic Causes Of The French Revolution710 Words   |  3 PagesThe french revolution was primarily caused by the economic problems in France. Back in the 1700 hundreds, France had many problems, their biggest being economics. The biggest issue within economics was that the third estate were the only ones being taxed, the third estate consisted of (merchants, lawyers, businessmen). The second and first estate did not have to pay taxes! Another one of Frances big economic problems was that the whole country was in debt, because of all the wars. 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E-Business Website Evaluation free essay sample

For each chosen website report the business name, the homepage URL and include a screens of the homepage. 2. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model. 3. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website. 4. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, briefly explain why you give that rating: Very Poor Very Good 12 I Poor 3 14 I Inapplicable 15 I Good a. How does the website URL relate to the business name? B.How easily is the website found using general internet search engines (e. G. Google, Ask, AltaVista, Binge, Yahoo! )? C. Does the website give me all the organizational information a user could reasonably ARQ Eire? D. Are requirements to provide a users (personal or sensitive) information appropriate? E. We will write a custom essay sample on E-Business Website Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How well does the website reassure users about the security and use of their information? F. How well does the website foster user trust in the organization? G. How well does the website address legal issues associated with use of the website or engagement in transactions? H. How well does the website provide for the accessibility needs of users? I.How well does the website address the language or cultural needs of users? J. Does the website contain all the product information that a user could k. Does the website allow all the customization (user-managed features) that a user could reasonably expect? L. How well does the website personalize the experience for users? M. Does the website identify sufficient channels for user service/support? N. How easy is it to find any information on the website about the organization, their products or services? 0. How easy is the information on the website to read (I. E. Is provided information in appropriate language and with sufficient detail for most users)? P. Is the website easy to navigate (I. E. Eve through the website to find information, products, or services, and engage in transactions with the organization)? Q. How appropriate are the website aesthetics (e. G. Use of layout, colors, imagery, fonts, etc) for the target audience? R. How well does the website foster community among users? . How quickly does the website load into your browser and do all website features, links and embedded objects (e. G. Media files or applets) work as intended? T. How well does the website support different web-browsers or platforms (e. G. Mobile devices)? U. Does the website provide a sufficient range of payment options as could be reasonably expected? V. Does the website provide a sufficient range of delivery options as could be reasonably expected?

Value Chain Analysis of ABB PBS for Power Plant- myassignmenthelp

Question: Discuss about theValue Chain Analysis of ABB PBS for Power Plant. Answer: Introduction ABB and PBS were different entity involved in the contactor business of turbines, power plant, boilers and others. Both the business came into a joint venture when PBS agreed with the ABB proposal in 1992. During the venture ABB owned 67 percent of the share and PBS owned 33 percent of shares of the company. PBS on one hand contributed their land, plants and employees in the joint venture, while ABB gave financial support and modern technologies to the company. The joint venture included all kinds of boilers, turbines, power plant and the plant of PBS in Mikulov that made turbine blades. The reason for choosing this case study is the strong channel of the company after the venture was formed. Their operations are unique as some of them are dependent on others while others are their own functions (Gereffi Fernandez-Stark, 2016). The report discusses about the value chain analysis of ABB PBS after the venture. It further discusses about both the primary and support activities in the v alue chain analysis. Value Chain Analysis of ABB PBS Primary Activities of ABB PBS Inbound Logistic Outbound Logistic Operations Marketing and sales Services Importance It is the raw materials and other important tools that the company purchase for producing the final goods It decides the final quantity of goods that the company is producing and offering for sale in the market It is important because it decides the main activities of the business It helps in generating revenue and increasing brand value of the company It helps in attracting new customers for the organization and retain the existing customers of the business (Olson, 2014) Strength The joint venture of ABB PBS has inbound logistic of external services division, information system, physical capital, land and plant equipment Both ABB PBS served products as outbound logistic such as power generation, turbines, boilers, internal service division that offered maintenance and repair service business. Export accounted for more than quarter of the total orders The main operation were to develop turbines, boilers, steam line boilers, and to offer services like maintenance and repair Was assisted by the sister company of ABB in offering sales network opportunities. Owned a vice president of sale to carry out all the sales activity and also an export sales team. Offering repair services to the customers and providing power to huge industries from its power generating plants Weakness Failure after two years as external service division started functioning as a separate business. Technology advancement lead to inability of the employers to perform their task efficiently. Huge competition and losing share of repair services. Increase in cost due to high competitions. Orders for boilers reduced gradually after two years of venture Failed to perform their services gradually after two years of the venture. External service division failed with the aim of functioning as a separate business. Did not carry out any strong marketing and advertising activities to increase their brand name as a joint venture. it sales team also started to decline its services after two years of successful operation Failed to offer all kind of service to the customers after two years of operations because of lack of support and service generation came below 10 percent of the set goals. Table 1: Primary Activities Source: (Darmawan, Putra, Wiguna, 2014) Support Activities of ABB PBS Procurement Technology development Human Resource Management Firm infrastructure Importance Helped the company in setting a new business successfully by procuring the services and facilities from each other Important for the organization to generate services efficiently and also to compete successfully in the business. Helps in hiring employees for the business to carry out work efficiently for every division of the business. These are the capital, finance and others that helps in carrying out the functions of the business efficiently and support long term growth (Alcacer Delgado, 2016) Strength ABB PBS has procured the value of land, employees and equipment from the PBS and ABB offered financial support and technologies to the business ABB contributed the technologies to the business and the joint venture always played a significant role in technological development. The joint venture benefitted on some ground from the merger from the development of the new steam turbine lines. The joint venture also benefitted on various other variables such as productivity and inventory due to advanced technology The human capital restructuring of ABB PBS included training the already existing employees about the new technologies rather than hiring new employees. Training the employees about the technology and English language The business had a very strong financial performance for the two years. Export revenue increased more than quarter of expected earnings. It also had a strong infrastructure in innovation and new technology adoption. Weakness The business failed to procure sufficient amount of employees from the ABB sister company. Most of the employees of PBS did not join the joint venture The company failed to realize the importance of technology till the mid-1996 and the technology development was very slow till then. There is also a lack in the number of engineers to use the advanced technology. This made it difficult for the business to hire new technology easily. However, the company started losing employees due to problems in human resource such as longer time of pay of incentives, profit sharing was low for some workers and low bonus to some bonus-worthy employees. The financial strength of the business fell after the two years and the company also started to lose its expertise on external services and information system. Finance also decline due to lack of demand for boilers. Table 2: Support Activities Source: (Casadess, 2016) From the above analysis the Value Chain analysis of ABB PBS that showed all its strength and weakness depending on its various activities such as inbound logistics, outbound logistic, marketing, operation and services (de Souza Mrcio de Almeida, 2013). However the condition of these factors depends directly on the support activities of the business such as its procurement from the joint venture, human resource management, and technology condition and infrastructure development. Recommendation From the above analysis it can be seen that the joint venture that took place between ABB and PBS was successful for the first two year and slowly started to decline thereafter. This was because some of the lack of support from the parent company of ABB and PBS. The company should also conduct a better marketing strategy to market its new venture and create maximum brand value. This will help them create a better brand recognition of the new venture and also help them attract better investors, technology and better customers. Moreover it is also important the company hire some educated and trained employees that can use new technologies rather than training the existing employees. Conclusion From the above analysis it can be deduced that the joint venture that took place between ABB and PBS proved to be successful. In the venture ABB owned the maximum share compared to PBS depending on the value of things they offered during the venture. the product line offered by PBS such as boilers, plants, turbine and other and technologies and finance offered by ABB helped the venture to be the most prosperous one. The company also had very strong sales team to carry out sales. However, due to cultural difference and lac of support from the parent companies lead to the downfall of ABB PBS. The managers thus realized that the venture will further decline. The venture also decline due to increasing environmental needs and lack of demand for boilers. Thus the company needs to adopt modern technologies to generate power without emitting any harmful impact on the environment. References Alcacer, J., Delgado, M. (2016). Spatial organization of firms and location choices through the value chain.Management Science,62(11), 3213-3234. Casadess, M. (2016). THE IMPACT OF MANAGEMENT SYSTEMS INTEGRATION THROUGH THE VALUE CHAIN.Center for Quality. Darmawan, M. A., Putra, M. P. I. F., Wiguna, B. (2014). Value chain analysis for green productivity improvement in the natural rubber supply chain: a case study.Journal of Cleaner Production,85, 201-211. de Souza, C. D. R., Mrcio de Almeida, D. A. (2013). Value chain analysis applied to the scrap tire reverse logistics chain: An applied study of co-processing in the cement industry.Resources, Conservation and Recycling,78, 15-25. Gereffi, G., Fernandez-Stark, K. (2016). Global value chain analysis: a primer. Olson, E. L. (2014). Green innovation value chain analysis of PV solar power.Journal of cleaner production,64, 73-80.

History of Peloponnesian War by Thucydides free essay sample

Examines war political morality justice in Greeks history in light of Leo Strausss [The City Man]. A parallel argument might well be made in favor of political history, as opposed to formal political philosophy, as a means of addressing the fundamental question of politics, namely the problems of morality and justice, or even more fundamentally the problems of people and communities in managing to live together. The classical political philosophers, Plato and Aristotle, posited hypothetical ideal states, existing in no actual time or place, subjected to no real challenges. Their work, like allegory, forces itself on the reader, allowing little scope for the readers independent interpretation. In contrast, history offers not only analysis but evidence. Inevitably, the evidence is itself colored by the authors presentation, yet the evidence is still there, and the reader thus has much greater freedom to reach his or her own

ESL Job Interview Lesson and Worksheet

ESL Job Interview Lesson and Worksheet Students in ESL classes (and some EFL classes) will eventually need to take job interviews as they go about finding new employment. The art of job interviewing can be a touchy subject for many students and the approach can vary widely from country to country. Some countries may expect a more aggressive, self-promoting style, while others may generally prefer a more modest approach. In any case, job interviews can make even the best students nervous. One of the best ways to deal with this is to explain job interviewing as an extremely important game. Make it clear that students should understand the rules of the game. Whether or not they feel any given job interviewing style is fair is an entirely different issue. By making immediately clear that youre not trying to teach the correct way to interview, but only trying to help them understand the rules of the game and what they should expect from it, youll help students focus on the task at hand, rather than getting caught up in cultural comparisons. Aim: Improve job interviewing skills Activity: Simulated job interviews Level:  Intermediate to advanced Teaching Outline Distribute the worksheet (from this lesson) to students in the class. Students should follow each of the instructions carefully.Make groups of three people and choose one person to interview for the positions, one to interview the job applicant, and one to take notes on the job interview.Review notes after each interview and have the interviewers tell the interviewees how they think they could improve their job interviewing skills.Have students switch roles and either interview another person or take notes. Make sure that all students have taken notes AND interviewed so that they can better understand the job interviewing process.While students are in their groups, have them note disagreements on a good job interviewing technique. At the end of the session, have students to ask other students their opinions on these disagreements.As a follow-up activity, have students go online and find a few jobs they would like to do. Have them write down their qualifications as practice in class. Job Interviewing Worksheet Visit a popular employment website to search for positions. Put in a few keywords for jobs that you would like. Alternately, find a newspaper with employment ads. If you dont have access to job listings, think of some jobs that you might find interesting. The positions you choose should be related to employment you have done in the past, or the jobs you would like to do in the future as they relate to your studies.  The positions dont necessarily need to be identical to your past jobs, nor do they need to exactly match the subject you are studying at school. Choose two jobs from the list of positions you have found. Make sure to choose jobs that match your skills in some way. To prepare yourself with appropriate vocabulary, you should explore vocabulary resources that list specific vocabulary for the work sector for which you are applying. Several resources can help with this: Use the Occupational Outlook Handbook, which lists positions by industry. This is a rich resource that provides general descriptions of the type of work and responsibilities you can expect.Search the industry glossary, for example, banking glossary. This will lead you to pages that provide definitions for key language in your chosen industry.Use a collocation dictionary with keywords from your industry. This will help you learn key phrases and words that usually go together. On a separate piece of paper, write down your qualifications for the job. Think about the skills you have and how they relate to the job you would like. These skills and qualifications can later be used on your resume. Here are some of the questions you should ask yourself when thinking about your qualifications: What tasks have I done at past jobs that are similar to the tasks required in this job advertisement?What are my strengths and weaknesses and how do they relate to the tasks required in this job advertisement?How do I relate to people? Do I have good people skills?If I dont have any related work experience, how does the experience I have and/or studies Ive done relate?Why do I want this job? With classmates, take turns interviewing each other. You can help fellow students by writing down a few questions that you feel will be asked. However, make sure that your partners also include general questions such as Whats your greatest strength?

Management Systems and Financial Information for Decision Making Assignment

Management Systems and Financial Information for Decision Making - Assignment Example It tends to reflect on the potential advantages and the benefits gained by Tesco Plc relating to the use of the MIS systems for managerial decision making functions. The paper also reflects the use of financial and costing information related to the use of MIS systems for helping in the generation of the right quality of business and strategic decisions. Finally the paper aims at hinting effective recommendations relating to the use of MIS systems in Tesco Plc. In overall the paper reflects on the strengths and weakness of the use of MIS systems in workplaces like the retail organization, Tesco. Management Information Systems (MIS) is widely used in different types of business organizations through the effective synchronization of its organizational, human resources, information technology and other operational resources to help in generating the right quality of decisions for generating competitive advantage to the business organization. Different types of MIS are used by the organizations relating to its different functions. It helps in the capturing, using and analysing of potential data sets for both present and future organizational decision making functions. The applicability and challenges for use of MIS in decision making functions would be discussed in the paper with effective focus on the aspect of a business organization like Tesco. This would contribute in analysing and discussing the utility of MIS from both the empirical and practical point of view to help in generating needed inferences for use in the future periods. Tesco Plc operates as a multinational grocery retailer with its head quarters based in United Kingdom. The company operates based along an integration of around 500,000 staffs spread along its different branches operating in around 12 different international markets. Tesco through the use of its global staff force operates to help in delivering services to a large number of customers